Melanie Medina

data-driven strategist

Crafting content strategies for results.

About me

I rely on my deep journalism roots to unearth stories that resonate with readers and drive growth.

As a proven healthcare marketing and communications leader, I approach all of my work with the tenacity and drive of a journalist. Using traditional narrative techniques, I craft messages that align with brands, resonate with readers, and drive growth.

Professional Skills

SEARCH ENGINE MARKETING
85%
CONTENT STRATEGY & DISTRIBUTION
98%
ADOBE CREATIVE CLOUD
75%

CONTENT STRATEGY & DISTRIBUTION

Expert in aligning editorial calendars with business objectives and managing teams of writers to create content

HUBSPOT

Fluent in HubSpot inbound methodologies and marketing automation

ADOBE CREATIVE CLOUD

Proficient in Photoshop, Illustrator, InDesign & InCopy

SEARCH ENGINE MARKETING

Well versed in writing for people and formatting for Google

Featured Projects

Visual Portfolio, Posts & Image Gallery for WordPress
Feature writing

Physician Profile: Shelley Hall, M.D.
Magazine editing

One Day. Typical. Amazing.
Heartbeat Mag Cover
Feature writing

No Kindness Wasted
Feature writing

Flower Mound – A 13-year Flower Mound resident examines what makes the city so special
Feature writing

Feeding the Multitude
Feature writing

101 Great Dates

Full portfolio

PIPELINE GENERATION

In 2021, content that I had a direct role in producing generated nearly $2 million in marketing-attributed pipeline against a $100,000 content creation budget.

APEX

Electronic media: Grand Award for the Mended Hearts GoToGuide on Heart Attacks

COMMUNICATOR AWARDS

Award of Distinction for “One-Size-Fits-All Medicine Is Not Fit for All” Heartbeat magazine article

CONTENT MARKETING INSTITUTE

2017 Winner: Best nonprofit magazine, Heartbeat magazine Jan/Feb 2017

Key strengths

Brand storytelling

Shaping brand identity using narrative techniques

Data-driven multichannel marketing

Using data to evaluate marketing performance

Inbound marketing

Attracting qualified leads to websites for conversion and nurturing through the buyers journey

Pragmatic marketing

Using voice of the market to inform product development

Content-driven demand generation

Creating binge-worthy assets that attract leads and nurture prospects

Editorial calendar creation & management

Creating comprehensive content calendars driven by pipeline targets and market needs

Melanie brings the skill and insight of a journalist to her content leadership role. When we work together, I know her involvement will bring a project to a higher level, from creative vision to strong edits and sound management of the design process. Melanie’s knowledge of healthcare provider environments is a true asset to her work in healthcare IT marketing. Her competence, kindness and humor make it a pleasure to be part of her project team.

Catherine sweeney

Melanie is a fantastic content writer and colleague. I am endlessly impressed with her capacity to dream up new media pieces and take on the complex work of collaborating with many internal and external stakeholders until the entire team is thrilled with the piece.

kristen ellefson

From initial brainstorming, planning and scripts (she’s a heck of a writer), to those on-the-fly decisions you have to make on set, she “thinks marketing” like few other professionals I’ve worked with. Working with Melanie is a teamwork experience – she brings the best out of everyone involved and even the toughest projects fly by with pleasure. Her mix of positive energy and great instincts mean the final product is fantastic, and – the #1 thing in this biz – profitable and effective for the end client.

Michael carter

Clients

I’ve had the privilege of contributing to the following organizations and media outlets, either as an employee or a freelance content producer.

My blog

I’m an open book. Take a look at a few pages from my personal experiences.

Visual Portfolio, Posts & Image Gallery for WordPress

Contact Info:

I’d love to connect!

  • Phone: 972.800.0963
  • Email: melanieemedina@gmail.com