Smith System

Client: Smith System
Website: www.drivedifferent.com
Project: Website redesign
My roles: Project manager, editor, client liaison

Smith System is one of the world’s leading crash-avoidance training companies. The company offers instruction in more than 22 languages and 100 countries around the world. In addition to behind-the-wheel driver instruction and classroom training, Smith System also offers e-learning, safety and compliance consulting, and powerful, leading-edge technology to help safety managers monitor their fleets and drivers.

Smith System was one of several clients in my portfolio while serving as Content Strategist at madison/miles media. Smith System leadership wanted a more modern looking website designed to convert site visitors. One key way we met this requirement was by adding a lead capture form to the homepage.