Client: Peter Roberts, Roberts Health Solutions
Project: Reimagining the Health Care Business Model Multimedia Presentation
My roles: Project Manager, Speech Writer, Copy Editor
Awards: 2017 APEX | Electronic Media-Webinars & Slide Shows
8 Physicians Who Are Winning at Social Media
Employer: madison/miles media
Project: Blog post
My role: Writer
Results: Highest-viewed blog post to date for madison/miles media
There’s a bit of debate around doctors interacting with patients or potential patients on social media platforms like Facebook, Twitter and Pinterest. In general, the two schools of thought go something like this:
On the one hand: Doctors shouldn’t interact with patients in social media because they don’t have time, and doing so contributes to physician burnout. Plus, there’s no way to measure ROI.
On the other hand: Doctors should interact with patients in social media because that’s where patients are. And instead of interacting with just one patient at a time, they can engage a huge population at once.
No surprise here: as a content marketing agency, we fall into the other hand. Three big reasons: